Random Word brainstorming training – new free how to guide

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The Random Word technique is a highly effective method for sparking creative thinking and generating novel ideas. It leverages the serendipity (the phenomenon of finding valuable things not actively sought after) of a random word to generate innovative ideas. Here’s a concise guide on how to use it:

  1. Start with a Random Word. Obtain a random word from a generator, dictionary, or any other source. This word serves as your initial stimulus.
  2. Establish a Bridging Idea. Relate the random word to your problem or challenge. This idea acts as a bridge, connecting the random word to potential solutions.
  3. Generate Ideas. Use the bridging idea to inspire new, relevant ideas for your problem. This step involves creative thinking and brainstorming.
  4. Avoid Bias. Ensure you don’t dismiss the random word as irrelevant or try to link it with an existing idea. The goal is to explore new territories.
  5. Beware of Over-Linking. Avoid creating too many steps between the random word and the new idea, which might lead you back to familiar solutions.
  6. Explore Different Angles. Consider various aspects of the random word – its properties, benefits, and context – and apply these to your problem.
  7. Iterate and Refine. Use the generated ideas as a starting point, refining and iterating them to arrive at practical solutions.

By following these steps, you can effectively use the Random Word technique to foster innovative thinking and solve problems in unique ways.

Example: Using “Toothbrush” for Car Wheel Innovations

  1. Replacing the Wheel with a Toothbrush:
    • Bridging Ideas:
      • Envision a tire composed of bristles similar to those on a toothbrush.
      • Consider the flexible yet firm nature of toothbrush bristles and how they interact with different surfaces.
    • Resulting Ideas:
      • Develop tires with adaptable bristles that can change stiffness based on terrain, offering better grip and durability.
      • Create a tire cleaning system mimicking the brushing action, keeping the treads free of debris and maintaining optimal performance.
  2. Features of a Toothbrush:
    • Bridging Ideas:
      • Focus on the ergonomic design of a toothbrush, aiming for user comfort and efficiency.
      • Reflect on the toothbrush’s ability to indicate wear (like color-changing bristles) and its integration of different materials for various purposes.
    • Resulting Ideas:
      • Design wheels with built-in wear indicators, changing color or texture as they age or wear down, alerting users to maintenance needs.
      • Integrate sensors within the wheels, similar to the multi-material approach of toothbrushes, to monitor tire pressure and road conditions, enhancing safety and performance.
  3. Benefits of a Toothbrush:
    • Bridging Ideas:
      • Contemplate the primary function of a toothbrush – cleaning and maintenance – and its simplicity in use.
      • Explore the concept of a toothbrush as a preventive tool, maintaining oral health and preventing issues before they arise.
    • Resulting Ideas:
      • Innovate a self-maintaining wheel system that cleans and checks its components regularly, much like the preventive care of a toothbrush.
      • Develop a tire health monitoring system, similar to how a toothbrush maintains oral health, to provide early warnings of potential issues like tread wear or alignment problems.

General Approach and Tips:

  • Relate Directly to the Problem: Ensure that the random word is directly connected to the problem at hand. This direct connection fosters more specific and applicable ideas.
  • Embrace Unconventionality: The more unusual the random word, the more it can push you out of conventional thinking patterns.
  • Iterate and Refine: Not all ideas will be immediately practical. Use them as starting points and refine them into workable solutions.

Things to Watch Out for When Using the Technique:

random word technique for brainstorming
  1. Overstretching vs Understretching the Connection:
    • Avoid forcing the creation of a connection between the random word and the problem when it already fits into an existing solution that is known as it won’t lead anywhere that you haven’t already been.
  2. Ignoring Practical Constraints:
    • While creativity is encouraged, it’s important to consider the practical constraints and feasibility of the ideas generated.
  3. Overcomplicating Solutions:
    • There’s a risk of creating overly complex solutions in an attempt to incorporate aspects of the random word. Simplicity often leads to the best innovations.
  4. Groupthink in Team Settings:
    • In a group brainstorming session, be wary of groupthink. Encourage independent thought before sharing ideas to ensure a diversity of perspectives.
  5. Neglecting Further Research and Development:
    • The ideas generated are starting points. They require further research, development, and refinement to be viable solutions.

Other Things to Bear in Mind:

  1. The Choice of the Random Word:
    • The word chosen can significantly influence the direction and quality of the ideas generated. It’s often beneficial to use words that are unrelated to the field of the problem.
  2. Diversity in Perspectives:
    • In a group setting, diverse backgrounds and expertise can enrich the brainstorming process. Different perspectives can interpret the random word in unique ways.
  3. Time Management:
    • It’s easy to get carried away with this technique. Set a time limit for the brainstorming session to maintain focus and productivity.
  4. Documenting the Process:
    • Record all ideas, even those that seem far-fetched. They could be valuable later or spark other viable concepts.
  5. Post-Session Analysis:
    • After the brainstorming session, critically analyze the ideas. Assess their feasibility, potential impact, and the resources required for implementation.
  6. Combining with Other Techniques:
    • The Random Word technique can be effectively combined with other creative problem-solving methods, such as mind mapping or the SCAMPER technique, for enhanced results.


The Random Word technique thrives on the willingness to see beyond the obvious and explore unconventional parallels. By deeply analyzing the properties and functions of the random word and creatively applying them to your problem, you can unlock innovative solutions.

Other useful websites: Excel spreadsheet consultancy and support, Word help, PowerPoint support, ChatGPT training

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