KJ-Method: Streamlining Ideas through Organized Categorization – a free how to guide


The KJ-Method, also known as the Kawakita Jiro Method, is a Japanese organizational technique used in brainstorming and problem-solving sessions. It is especially useful in professional environments for categorizing and prioritizing ideas. This method helps teams to visually sort out complex information, identify patterns, and derive meaningful insights.

What is the KJ-Method?

Developed by Japanese anthropologist Jiro Kawakita, this method involves writing ideas on cards or sticky notes, grouping them into categories, and then organizing these to highlight relationships and themes. It’s an effective tool for making sense of a large number of ideas and fostering a deeper understanding of the subject matter.

Steps of the KJ-Method

  1. Idea Generation: Participants individually write down their ideas on cards or sticky notes.
  2. Silent Grouping: Without discussing, team members silently group similar ideas together on a large surface like a wall or table.
  3. Labeling Categories: Once all ideas are grouped, each cluster is given a label that summarizes its overarching theme.
  4. Discussion and Arrangement: The team discusses the categorized ideas, rearranging and refining groups as necessary.
  5. Identifying Patterns and Relationships: Through discussion, participants identify patterns, relationships, and themes among the groups.
  6. Prioritization and Decision Making: The group prioritizes categories based on relevance, urgency, or other criteria relevant to the session’s goals.

Examples of KJ-Method in Practice

Example 1: Marketing Strategy Development

  • Idea Generation: Team members write ideas for marketing tactics.
  • Silent Grouping: Ideas are grouped into categories like digital marketing, events, traditional media, etc.
  • Labeling Categories: Each group is labeled according to its marketing type.
  • Discussion: The team discusses the feasibility and impact of each category.
  • Pattern Identification: Relationships between different marketing approaches are identified.
  • Decision Making: Priority is given to the most effective marketing categories.

Example 2: Customer Feedback Analysis

  • Idea Generation: Feedback points from customers are written on cards.
  • Grouping: Feedback is grouped into categories like product features, service quality, pricing, etc.
  • Labeling: Each group is labeled according to its main concern.
  • Discussion and Arrangement: Teams discuss the nature of feedback in each category.
  • Pattern Identification: Common themes across different feedback categories are identified.
  • Action Plan Development: Strategies to address key areas of customer feedback are developed.

Example 3: Process Improvement

  • Idea Generation: Employees note down ideas for process improvement.
  • Silent Grouping: Similar ideas are grouped together.
  • Labeling Categories: Each group is labeled as per the process aspect it addresses.
  • Discussion: The practicality and impact of each group are discussed.
  • Identifying Themes: Key areas needing improvement are identified.
  • Prioritization: The group decides on which process improvements to implement first.


The KJ-Method is a highly effective approach for organizing and prioritizing ideas in a professional setting. By visually categorizing thoughts and insights, it allows teams to see the bigger picture and make informed decisions. This method not only aids in generating structured and focused discussions but also ensures that diverse perspectives are considered in a collaborative and organized manner. It is particularly valuable in sessions where complex issues are addressed, and clarity is needed.

Free daily word challenge game try out www.wordmedals.com

Direct work tools and worksheets for social workers go to www.socialworkerstoolbox.com

Scroll to Top