How do Creative Thinking techniques work? Discover now with free training

Creative thinking techniques excel at introducing fresh perspectives, particularly when traditional approaches fail to yield new ideas. These techniques are designed to insert concepts that are seemingly unrelated or unconventional into the current scenario, thereby significantly increasing the likelihood of generating innovative ideas.

The Power of Unconventional Concepts

The core advantage of creative thinking lies in its ability to break the cycle of conventional thought. By introducing elements or ideas that wouldn’t normally be associated with the current scenario, these techniques force a departure from the usual patterns of thinking. This shift is crucial for sparking truly novel ideas, as it allows for the exploration of paths that would otherwise remain unconsidered.

Techniques that Foster Unconventional Thinking

Several creative thinking methods specialize in bringing unexpected concepts into the brainstorming process:

Creative thinking techniques play a pivotal role in fostering innovation and originality. Each technique, designed to stimulate the mind in unique ways, aligns with the ideal of generating original ideas by introducing unexpected elements and perspectives. Here’s an introduction to each of these techniques and how they contribute to the creative process:

Click here for the full list and training in different brainstorming techniques. Some example ones are below:

1. Random Word

How It Sparks Creativity: This technique involves introducing a random word into the brainstorming session. The unexpected nature of the word forces individuals to think outside their usual patterns, creating connections that are both original and inventive.

2. Random Picture

Creative Contribution: Similar to the random word, a random picture serves as a visual stimulus that can lead to surprising and innovative ideas. The visual element often opens up new avenues of thought that words alone might not trigger.

3. False Rules

Promoting Unorthodox Thinking: By imposing artificial constraints or ‘false rules’, this technique challenges individuals to find workarounds and solutions that defy conventional thinking, leading to more original ideas.

4. Random Website

Expanding Horizons: Browsing a random website exposes the brainstormer to completely new information and perspectives. This randomness can ignite ideas that would not have been considered in a more controlled or predictable environment.


Systematic Creativity: SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It provides a systematic approach to modifying existing ideas or products, often leading to unique and inventive outcomes.

6. Search & Reapply

Learning from Others: This involves exploring how other industries solve problems and applying these insights to your own challenges. It’s a powerful way to generate ideas that are both original and tested in different contexts.

7. Challenge Facts

Questioning the Norm: This technique encourages questioning the assumed facts or ‘givens’ of a situation, leading to the generation of ideas that challenge the status quo.

8. Escape

Breaking Boundaries: By mentally ‘escaping’ from the current constraints or typical thinking patterns, this method allows for the exploration of ideas that are unconstrained by current limitations.

9. Analogies

Connecting Different Worlds: Drawing analogies with different fields, situations, or objects can spark innovative ideas. It allows for the transfer of concepts from one domain to another, often leading to groundbreaking solutions.

10. Wishful Thinking

Imagining the Ideal: Picturing an ideal or ‘perfect’ scenario can lead to aspirational ideas that push the boundaries of what is currently deemed possible.

Click here for the full list and training in different brainstorming techniques.

The Impact of External Stimuli

Introducing external stimuli that are not directly related to the problem at hand is a powerful way to disrupt current thinking patterns. This disruption is essential for moving beyond the limitations of conventional approaches. By forcing the mind to connect seemingly unrelated dots, these techniques encourage a level of creativity and innovation that is difficult to achieve through linear thinking.

Practical Application in Brainstorming

Incorporating these techniques into brainstorming sessions, whether individually or in groups, ensures that the thought process does not stagnate. The introduction of unfamiliar or unconventional concepts acts as a catalyst, igniting creative thought processes that can lead to breakthrough ideas.


In essence, the success of creative thinking techniques lies in their ability to introduce new, often unrelated concepts into the brainstorming process. This approach significantly increases the chances of generating innovative ideas, as it encourages thinking that deviates from the norm and embraces the unconventional. These techniques are invaluable tools for anyone looking to expand their creative horizons and explore solutions beyond the boundaries of standard thinking.

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