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Circles of Opportunity Technique: Broadening Perspectives


The Circles of Opportunity technique is a visual and conceptual approach to problem-solving and idea development. It centers around the concept of drawing concentric circles, with each layer expanding the scope of consideration around a central problem or opportunity. This method is particularly effective in encouraging participants to think beyond immediate concerns and consider broader implications and opportunities.

Steps of the Circles of Opportunity Technique

The process typically involves the following steps:

  1. Identify the Central Issue: Place the main problem or opportunity at the center of the circle. This is the core focus of the session.
  2. Draw the First Circle: Start by surrounding the central issue, then draw a circle and label it with factors or elements that are directly related to the core issue. This includes immediate impacts, stakeholders, and direct consequences.
  3. Expand with Additional Circles: Draw subsequent circles around the first one. Each new layer represents a broader perspective, encompassing wider implications, indirect effects, and long-term consequences.
  4. Label and Discuss Each Layer: For each circle, initially discuss and note down how the problem or opportunity affects or is affected by this broader layer. Encourage creative thinking and exploration of indirect relationships.
  5. Identify Opportunities and Solutions: Use the insights gained from each layer to identify potential opportunities for action, innovative solutions, and strategies for dealing with the core issue and its broader impacts.

Applications of the Circles of Opportunity Technique

The Circles of Opportunity technique is versatile and can be used in various scenarios, including:

  • Strategic Planning: Understanding the broader impact of a strategic decision on different aspects of an organization.
  • Product Development: Considering the wider implications of a new product, including market trends, long-term customer needs, and potential future expansions.
  • Problem Solving: Analyzing a complex problem by breaking down its direct and indirect impacts, leading to more comprehensive solutions.

Example: Analyzing a New Business Venture

  • Central Issue: Launching a new eco-friendly product line.
  • First Circle: Immediate factors like production costs, target market, and environmental benefits.
  • Second Circle: Broader impacts like influencing market trends, affecting competitors, and changing consumer behavior.
  • Third Circle: Long-term implications such as environmental sustainability, brand reputation, and potential for market leadership in eco-friendly products.
  • Opportunities and Solutions: Identifying strategies for marketing, partnerships for sustainability, and long-term product development plans.


The Circles of Opportunity technique offers a structured yet flexible way to explore the complex layers surrounding a central issue. By progressively expanding the scope of consideration, it helps participants to not only address immediate concerns but also to anticipate and plan for wider and long-term impacts. This method is particularly beneficial in strategic planning, problem-solving, and innovation, where understanding the broader context is crucial for success.

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