Challenge facts techniques – free tutorial for better brainstorming

The “Challenge Facts” technique is an innovative approach to problem-solving and idea generation. It encourages you to reconsider what you accept as facts, exploring how altering these perceptions can lead to new, creative solutions. So this method is particularly effective in dynamic fields where rapid changes and advancements are common, such as technology and social paradigms. By challenging the status quo, it opens up possibilities for revolutionary ideas and improvements.


Challenge facts technique - free tutorial on brainstorming

How many facts are really facts and how many are just the most reasonable? Educated guess based upon the knowledge known at the time? It is very rare that anything remains an undeniable fact for too long, especially when you consider people’s views and differently acquired knowledge. We are in a constant state of change. We think differently as we gain knowledge and skills in thinking.

One generation to the next have different aims, ambitions and morals. What you might see as a good thing by one generation could be seen as a bad thing by the next. Political parties change their views, as do their voters. Due to personal circumstances, individuals can change their whole philosophy of life within months.

Technology and other inventions now change the world faster than most people can keep up with. What seemed impossible one week can become plausible the next, reality within months and an accepted way of life in a year or two. This is not really surprising when you consider the combined, diverse thought power of billions of people spread across the globe.


  1. Identify a Fact: List a many statements, “facts” or beliefs that are most commonly accepted as true in your field or context. It is important to list a lot of them because most of them probably are true and can’t be changed so you may need to challenge many of them before you find an alternative view that is also valid.
  2. Challenge each Fact in turn: Formulate a statement that opposes or alters the original fact. This can be a direct contradiction, a modification, or an extreme exaggeration.
  3. Generate New Ideas for each challenge: Use the challenged fact as a starting point to brainstorm. Consider the implications, opportunities, and novel scenarios that emerge from this new perspective.

Application Examples:

  1. Original Fact: “Meetings are always scheduled in advance.”
    • Challenged Fact: “Meetings occur spontaneously without scheduling.”
    • New Idea: Develop a flexible, real-time meeting platform that allows team members to initiate and join discussions instantly, enhancing collaboration and reducing the need for rigid scheduling.
  2. Original Fact: “Educational content is primarily text-based.”
    • Challenged Fact: “Educational content is entirely visual and interactive.”
    • New Idea: Create a learning platform that uses augmented reality (AR) and interactive visual tools to teach complex subjects, making learning more engaging and intuitive.

Practice Examples:

  1. Fact: “Unemployment benefit is kept to a low level to encourage the unemployed to work.”
    • Challenge: “Unemployment benefits are substantial, providing significant financial security.”
    • Idea: Design a system where substantial unemployment benefits are linked to skill development programs, encouraging the unemployed to learn new skills while providing financial security.
  2. Fact: “Trains set off from the station at set times.”
    • Challenge: “Trains depart based on passenger demand, not set times.”
    • Idea: Implement an on-demand train service with flexible scheduling based on real-time passenger data, optimizing efficiency and reducing wait times.


  • Promotes Innovative Thinking: By challenging established norms, it fosters out-of-the-box thinking.
  • Adapts to Change: Encourages adaptability in rapidly changing environments.
  • Inclusive Problem Solving: Invites diverse perspectives, as different people may challenge facts in unique ways.


  • Be Open-Minded: Welcome radical and unconventional ideas.
  • Collaborate: Engage with others to gain different viewpoints.
  • Document Ideas: Keep track of the ideas generated for future reference and development.

By regularly practicing this technique, you’ll develop a more flexible and creative approach to problem-solving, essential in fields where innovation is key.

Other useful websites: Stop junk mail, cold calls and sales telephone at, Learn how electoral systems and proportional representation works

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