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Using new people to enhance brainstorming
To show how important this is, let's start with an analogy. Imagine, if you will, that you've decided to make a range of tasty, creative and exciting meals for the coming week. Perhaps you're trying to impress someone. But - ah! - you realize you've got no food in the house. Now, how would you go about stocking your kitchen and refrigerator? Would you go to the cash-and-carry and buy just ten ingredients in bulk? Or would you perhaps go to a supermarket (or several shops) and buy smaller quantities of a large number of different ingredients - some exotic, some staples, some spicy, some bland, some fresh, some dried, ...? Remember, you're trying to produce exciting, varied cooking.
It's the same with brainstorming. If you want to have a good mix of ideas
then you should invite a large mix of people - the ingredients. The beauty
of having lots of people from different backgrounds is that each of them brings
their own unique view of the world. They have had different experiences, know
different things and see the world with different priorities.
New people mean new ideas
One of the good things about brainstorming is that you get to discuss your topics with interesting people, and if you run a good brainstorming session then lots of people will want to go to the next one. Being asked to join a session is a gesture that signifies that you can contribute good ideas and that you are tolerant of other people. In the same way, asking someone to join your session is a mark of respect from you to them and an invite to improve the organization.
NB. Please make sure that you give good training and information to the new people you invite or they will feel uncomfortable and will not contribute as well as they could. Their comfort and contribution is your responsibility. Be a good host.
We will now move on to look at techniques used to create a creative environment.
Click on the green door to continue the green (Advanced Brainstorming) tour or click on the house to return to the table of contents.
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