How to introduce and use Creative Thinking techniques in
Ideally, all the participants in your brainstorming sessions should know
about the creative thinking techniques available to them. This should be easy
to arrange by pointing them to this website or by purchasing
a licence to use this website on your own computer, your internal network
or by arranging training sessions. (Note that you may not access the contents
of this website off-line without a licence.) Alternatively, you can gradually
introduce people to the various creative thinking techniques during a series
After you have introduced everyone to the brainstorming
rules you should then tell them that you will be introducing some fresh
stimuli into the session using the Advanced Brainstorming techniques. You
will be asking everyone to brainstorm ideas using the stimulus as a starting
point for ideas. Instead of only using other people's ideas to stimulate them
you will be throwing in original stimuli to spark off new ideas. The stimuli
will make it a lot easier to see solutions from a different angle because
the starting point will be more original.
You may want to include some training
in some of the techniques.
The next thing you need is something to provide you with the creative thinking
stimulus. This will be one of the advanced brainstorming tools discussed in
the next section: using either brainstorming computer software or manually
producing a stimulus.
However you get your stimulus, you should always be ready to get another one
as necessary. You will need a stimulus at the start of the process and you
will need more to restart the process when it dries up. Be careful to make
sure people use the actual stimulus whatever it is and you should not
give out another stimulus too quickly. The harder it is to use a particular
stimulus the more radical and interesting the solutions could be.
In a warm up session, or for a change from the normal situation, you should
produce the stimuli quickly one after the other to encourage faster thinking
and less analysis, but generally you should let the process finish naturally
before giving a new stimulus.
Encourage people to discuss the ideas surrounding the stimulus but try to
stop the discussions which are leading away from the it (unless the ideas
generated are obviously leading to a beneficial solution). Try to encourage
suggestions which are related in some way, as this will force people to really
think about the stimulus as it was presented, and not to bring the thinking
round to solutions aready presented.
Try out various techniques with your groups. Some people prefer certain techniques
and find they work well for them. Some people are stimulated by words, other
by pictures. Experiment with each technique and use those which work well
for you. Remember to use the other techniques occasionally because the change
will be good for your thinking.
The next part of this training is to show you the various tools themselves.
Some you can buy, others you can do manually for free.
Click on the green door to continue the green (Advanced Brainstorming) tour,
or press the Back button on your browser to return to the previous page.
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